Getting featured in those sub-sections did not have as big an impact. Games that were featured there are highlighted in Green. Each bar indicates a different game.Įach genre sub-page also had a smaller featured section. If you chart the number of wishlists earned by each game and highlight the “front-page featured” ones in red, you can see how important that is. Appearing in here is the most important thing. On the front page of the Festival Steam page there is a very prominent section for “Featured” games. However Snowtopia did much better in the Summer despite getting front page featuring in both festivals. In the case of NUTS it was featured in Autumn but not in the Summer festival. As you can see here 2 games did better in Autumn ( NUTS and Neko Ghost Jump) than they did in Fall. Games that appeared in both festivals did worse the second time (mostly)įive games that I surveyed appeared in both the Summer and Fall festival. You can also see this if you compare the click-through rate between Summer and Autumn. This indicates that yes there was less traffic in the Autumn Festival, but the traffic that did appear was more interested in wishlisting games. Yes, the Autumn sale drove a lot less traffic, however, the number of wishlists gained were not as low as the number of impressions. One thing you should note if you compare the two charts here of number of impressions vs number of wishlists. If you look just at the top 5 games I surveyed in in the Summer Festival and Compare it to the top 5 games in the Autumn Festival you can similarly see the difference. This chart covers all games in my survey. If I look at the average and median number of impressions, views, and wishlists for all the games I surveyed you can see how many more impressions the Summer Festival drove to games.
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